Tagadziriratangapachirongwa chako chinotevera chekuratidzira chitoro?
MaSupermarket Giants eAustralia: Maitiro, Zvitsva, uye Vatungamiriri veMusika
Australia, iri pachinzvimbo chechitanhatu pakukura kwenyika, yave chiratidzo chevanhu vane mukurumbiramhandonekuda kwemamiriro ayo akanaka ebhizinesi uye huwandu hwevanhu hwakanaka. Izvi zvave zvakadaro zvakanyanya muchikamu chezvekudya, uko mhando dzezvigadzirwa dziri kukura zvakanyanya nekuda kwetariro yemusika yenyika.
MuAustralia, makwikwi pakati pemabhurendi anozivikanwa munzvimbo dzakasiyana-siyana ari kuwedzera, zvichideredza musiyano wemusika. Izvi zvinoita kuti pave nenzvimbo apo zvinhu nemasevhisi emhando yepamusoro chete zvinokwana vatengi vekuAustralia, avo vanosarudza zvakasiyana-siyana. Kuwanda kwesarudzo idzi kunoita kuti vagari vemo vasarudze chete zvinonyatsoenderana nezvavanoda, zvichibatsira mukubudirira kwezvitoro nezvitoro.
Kubva kumasupamaketi epamusoro ekuAustralia anopa ruzivo rwekutenga rwakanaka kusvika kumisika yemuno isingadhuri, mhando yezvigadzirwa haichinji, zvichiita kuti zvese zvinodiwa pakutenga zvizadzikiswe nezvinodiwa zvepamusoro-soro.
Ingave iri kutsvaga masupamaketi akanakisa muAustralia kana kuti akanakisa pamari, chinyorwa chino chinopa ruzivo rwese rwakakosha rwunodiwa kuti ufambire mberi munzvimbo dzakasiyana-siyana dzemasupamaketi muAustralia.
Mamiriro eSupamaketi eAustralia muna 2023
Muna 2023, mamiriro ezvitoro zvikuru muAustralia anoratidza zvitoro zvekutengesa zvekudya zvinosvika 2,186, zvichiratidza kudzikira kudiki kwe0.7% kubva mugore rapfuura. Kudzikiswa uku kunoratidza kukwikwidzana kuripo mumusika wekutengesa sezvo zvitoro zvichichinja zvinoenderana nezvinodiwa nevatengi.
Chiitiko Chinoshamisa CheSupamaketi Chiri Pasi Pano
Masupamaketi ekuAustralia ane ruzivo rwakasiyana rwekutenga, zvichivasiyanisa nemamwe masupamaketi epasi rose. Mafomati ezvitoro zvikuru akagadzirirwa kugutsa zvese zvinodiwa muzvitoro, zvichipa rwendo rwakakwana rwekutenga pasi pedenga rimwe chete.
1. Kuvapo Munyika Yose:
Nekupararira kwecheni munyika yese, masupamaketi ari munzvimbo dzakarongeka kuti abatsire nharaunda dzakasiyana-siyana. Makambani aya anoshandisa nzira dzepamusoro dzekuchengetedza zvinhu zvavo, zvichideredza zviitiko zvekuba muzvitoro.
2. Zvirongwa zveKutenga Zvinogara Zvichienderera Mberi:
Masupamaketi mazhinji muAustralia apindura matambudziko ezvakatipoteredza nekupa nzvimbo dzakatarwa kuti vatengi vasiye mamwe mabhegi ekutenga. Chirongwa ichi chinokurudzira vatengi kuti vashandisezve mabhegi avo voatora pakushanya kwavo kunotevera, zvichiratidza kuzvipira kwavo kuchengetedza zvinhu.
3. Kusiyana-siyana Kwezvigadzirwa:
Kusiyana kwetsika muAustralia kwakaita kuti masupamaketi atenge zvigadzirwa zvakasiyana-siyana. Izvi zvakaita kuti pave nemakwikwi akanyanya, zvichikurudzira vatengesi kuti vasiyanise zvavanotengesa. Iye zvino zvave zvakajairika kuwana zvigadzirwa zvakasiyana-siyana kubva pazvinhu zvemumba nemagetsi kusvika kuzvipfeko nemidziyo yekudya, zvichiratidza mwero mutsva wezvitoro zvekuAustralia.
4. Zvinodiwa Nemunharaunda:
Vanhu vekuAustralia vanozivikanwa nekunaka kwavo uye kuda kwavo mhando. Izvi zvakakanganisa kusarudzwa kwezvigadzirwa zvinowanikwa muzvitoro zvikuru, zvichiita kuti pave nezvinhu zvakasiyana-siyana zvemhando yepamusoro uye zvinoyevedza.
Kugamuchira Nguva yeDigital muKutenga Zvekudya
Kuchinja kwekuenda kumhinduro dzedhijitari kwave pachena zvikuru nemasupamaketikushandisa mapuratifomu epamhepo kuti vasvike kune vatengi vavo. Kufamba munzira dzakabatikana kana kubata nemotokari kunogona kunetsa kune vazhinji, ndipo panotanga kushandiswa mafashoni ezvekudya online. MuAustralia, masupamaketi akaita seTesco neMorrisons, uye kunyange zvitoro zvehunyanzvi zvakaita seIceland, zvinopa mukana wekutumira zvinhu kumba. Basa iri rinosvika kumabhizinesi ezvekudya online chete, ayo akagadzira nzvimbo yakakura mumusika. Zvisinei, kuwanikwa kwekutumira zvinhu online kunokonzerwa nenzvimbo, nedzimwe nzvimbo dzine sarudzo dzakawanda kupfuura dzimwe.
Masevhisi eKit yeKudya:Imwe nzira iri kubuda muAustralia ndeyekufarirwa kwemakambani ekubika zvekudya. Masevhisi aya anounza zvinhu zvakatogadzirwa kare uye mabikirwo pamba pako, zvichikubvumidza kuti unakirwe nekudya zvakabikwa kumba pasina kushanda nesimba.
Masupamaketi gumi epamusoro muAustralia
1. Woolworths: Kutonga Musika Wekutengesa
Woolworths, yakavambwa muna 1924, yakashanduka kuita supermarket huru muAustralia ine 37% yemusika. Inoshandisa zvitoro zvinosvika 995 uye inoshandisa vanhu vanodarika 115,000, zvichiita kuti ive musimboti wehupfumi hweAustralia. Woolworths inobudirira mukupa zvigadzirwa zvakasiyana-siyana kubva pakudya kwekudya kusvika kuzvinhu zvinonaka, zvichipa zvinodiwa nevatengi zvakasiyana-siyana. Kuzvipira kwayo mukugutsikana kwevatengi kunoonekwa kuburikidza nezvirongwa zvitsva zvakaita seBunch club, iyo inobvumira vatengi kuyedza zvitsva.zvigadzirwauye kupa mhinduro, uye chirongwa chakasimba chemibairo chinosimudzira kuvimbika kwevatengi nekupa mapoinzi anogona kushandiswa pakutenga. Woolworths yakaitawo nhanho huru mukuchengetedza nharaunda, ichivavarira kuderedza kukanganiswa kwayo nezvakatipoteredza kuburikidza nezvirongwa zvakaita sekuderedza kushandiswa kwepurasitiki nekushandiswa kwesimba.
2. Coles: Musanganiswa wetsika neukoshi
Coles, yakavambwa muna 1914, ine mugove we28% wemusika uye ine zvitoro 833 muAustralia yese. Inozivikanwa netsika dzayo dzekushandisa mari, dzakabatanidzwa mumitengo yayo uye mazano ezvigadzirwa. Chirongwa chaColes cheFlybuys chakakura ndechimwe chezvikomborero zvakawanda.masisitimumunyika, ichipa vatengi mapoinzi anogona kuchinjaniswa nemitengo yakaderera uye zvibvumirano, nokudaro zvichikurudzira kuchengetedza vatengi uye kugutsikana. Coles yakazvipirawo mukubatanidzwa kwenharaunda uye kuchengetedza nharaunda, nekuedza kwakanangana nekuderedza marara uye kukurudzira tsika dzinochengetedza nharaunda munzvimbo dzayo dzese.mashandiro.
3. Aldi: Kutsanangura Patsva Kukwanisika Kwemari
Aldi yakachinja mamiriro ezvitoro zvikuru zveAustralia kubvira payakatanga muna 2001, parizvino ine 10% yemusika une zvitoro zvinopfuura 570. Kusiyana nezvitoro zvikuru zvechinyakare, maitiro ebhizinesi raAldi anotarisa pakushanda zvakanaka uye mitengo yakaderera yekutenga kuti ape mitengo yakaderera zvakanyanya. Inonyanya kuchengetedza zvinhu zvepachivande, ichideredza kuvimba nemitengo yemhando yepamusoro uku ichivimbisa mhando. Maitiro aAldi akaunza nzira itsva mukutengesa, vachisimbisa kuti mitengo yakaderera haifanirwe kukanganisa hunhu, izvo zvave zvichinyanya kufadza panguva yekuderera kwehupfumi.
4. Drake Supermarkets: Kuvandudza Ruzivo rweVatengi
Masupamaketi eDrake, kunyange zvazvo ari madiki ane nzvimbo dzinopfuura makumi matanhatu, ave nzvimbo hurumutungamirimukugadzira zvinhu zvitsva muzvitoro muSouth Australia. Yakavambwa muna 1974, Drake yakaunza zvinhu zvakawanda zvekutanga pamusika, zvakaita sejusi nyowani uye kombucha taps muchitoro, uye sarudzo dzegourmet deli. Izvi zvitsva hazvingosiyanisi Drake kubva kune vakwikwidzi vayo chete asiwo zvinovandudza ruzivo rwekutenga nekupa zviri nyore uye hunyanzvi. Kuzvipira kwaDrake kune zvigadzirwa zvitsva zvinotarisa vatengi kuri kuramba kuchikurudzira kukura kwayo nekufarirwa kwayo.
5. IGA: Kutsigira Mutengesi Akazvimiririra
IGA ine network yezvitoro zvinosvika 1,455 zviri zvega, zvichiita kuti ive mutambi mukuru mumusika weAustralia. Iyi modhi inotsigira mabhizinesi emuno nekubvumira varidzi vezvitoro kugadzirisa zvavanopa zvinoenderana nezvinodiwa nenharaunda. Zvitoro zveIGA zvinowanzova nzvimbo dzenharaunda, zvichiratidza zvinodiwa munharaunda uye zvichikurudzira ruzivo rwekutenga rwemunhu. Chirongwa cheIGA Rewards chinowedzera kugadzirisa ruzivo rwevatengi nemitengo yakatarwa uye kukwidziridzwa. Uyezve, kutarisa kweIGA pakutsvaga zvinhu zvemuno kunotsigira vagadziri vekuAustralia uye kunoderedza kuoma kwekutengesa.
6. Harris Farm Markets: Nyanzvi yezvekudya zvitsva
Harris Farm Markets yave neruzivo rwakakura mumusika wezvitoro zveAustralia nekugadzira chikafu chitsva, chinobva kumapurazi, uye chinonaka muzvitoro zvayo makumi maviri nenomwe. Harris Farm, kambani inotungamirwa nemhuri, haisi supermarket chete asi inzvimbo yevanhu vanoda chikafu chemhando yepamusoro uye chitsva. Chirongwa chavo chekuvimbika, Friend of the Farm, chinosimudzira kubatanidzwa kwevatengi nekupa zvibvumirano zvakasiyana uye zvidzikiso, kunyanya pazvigadzirwa zvepamusoro, zvichigutsa zvinodiwa nevatengi vakangwara vanokoshesa mhando kupfuura mutengo.
7. Foodland: Nzvimbo yekudya yeSouth Australia
Yakavambwa muna 1871, Foodland yakakura kusvika yava sangano rinodiwa muSouth Australia rine zvitoro zvinopfuura makumi mapfumbamwe. Bhizinesi iri remhuri rinozvirumbidza nekutsigira vatengesi vemunharaunda uye kuchengetedza kunzwa kwenharaunda kwakabatana muzvitoro zvayo. Foodland inozvisiyanisa nekuzvipira kune zvigadzirwa zvemunharaunda, kazhinji ichipa chikuva kune vagadziri vemunharaunda kana macheni makuru asingadaro. Kutarisa kwavo pabasa rakasiyana nevamwe uye kubatanidzwa kwenharaunda, pamwe chetekukwikwidzanamitengo, inovimbisa kuvimbikamutengihwaro uye chinzvimbo chakasiyana mumusika.
8. FoodWorks: Nzvimbo yeNharaunda-Yepakati
Nezvitoro zvinopfuura mazana manomwe munyika yese, FoodWorks inoshanda sebhiriji pakati pekushanda zvakanaka kwezvitoro zvakawanda uye hukama hwepedyo nezvitoro zvemuno. Maitiro avo ebhizinesi anotsigira zvitoro zvemakambani nezvitoro zvakazvimiririra, zvichipa hurongwa hunochinjika hunoenderana nezvinodiwa zvemuno. Chirongwa cheSmart Rewards paFoodWorks chakagadzirirwa kukurudzira mararamiro ane hutano pakati pevatengi nekubatanidza mibairo nekutenga kunosangana nezvimwe zvinodiwa zvehutano. Maitiro aya matsva haangosimudziri chetemutengikuvimbika asi zvakare inotsigira zvirongwa zvehutano hwenharaunda, zvichiita kuti FoodWorks ive chinhu chikuru mukutengesa zvinhu zviri kutarisisa nharaunda.
9. Mutengesi weZvikafu Ane Hushamwari: Network Yevatengi Vekutanga
Friendly Grocer, yaimbozivikanwa seFour Square, ine zvitoro zvinopfuura 450 muAustralia. Iyi kambani yakavaka mukurumbira wayo pabasa repamusoro-soro uye nzira yekutarisira vatengi, ichiva nechokwadi chekuti chitoro chega chega chinochengetedza mwero wepamusoro wekupa zvigadzirwa uye kutaurirana nevatengi. Kushambadzira nguva dzose uye zvibvumirano, zvinoratidzwa muFriendly Grocer Catalogue, zvinoita kuti vatengi varambe vachibatanidzwa uye zvinopa kukosha kwakawedzerwa, zvichisimbisa kuzvipira kwekambani kune mhando nebasa. Friendly Grocer inoramba iri kambani inofarirwa nevanhu vemunharaunda.supamaketi, inozivikanwa nekubata kwayo uye kunzwa kwayo munharaunda.
10. Costco: Simba reKutenga Zvinhu Zvakawanda
Costco yakakurumidza kuva mutambi mukuru mumusika wezvitoro zveAustralia nemuenzaniso wayo wekirabhu yekuchengetera zvinhu ine nhengo. Kubva payakavhura chitoro chayo chekutanga muMelbourne muna 2009, Costco yakawedzera kusvika kunzvimbo gumi nembiri munyika yese, ichipa mhando dzakasiyana dzezvigadzirwa zvakawanda pamitengo yakaderera zvikuru. Muenzaniso uyu unonyanya kukwezva mhuri nemabhizinesi ane hanya nebhajeti ari kutsvaga kuchengetedza nekutenga zvakawanda. Mari yekuve nhengo, kunyange pakutanga yaionekwa sechipingamupinyi, inopa kuchengetedza kwenguva refu uye mukana wekuwana zvigadzirwa zvemhando yepamusoro.zvigadzirwa, zvichiita kuti Costco ive sarudzo inotungamira kune vatengi vane kukosha kwakawanda.
Hofori dzeSupamaketi dzeAustralia
Mugove weMusika neHutungamiriMumakwikwi emasupamaketi ekuAustralia, Woolworths ndiyo ine mugove wemusika we37%, zvichiita kuti ive ketani huru yemasupamaketi munyika. Coles, ine mugove we28%, ichiita basa rakakosha mukugadzira mafambiro ezvitoro uye zvinodiwa nevatengi. Aldi, inozivikanwa nehurongwa hwayo hwemitengo isingadhuri, yakawedzera zvinoshamisa kubva pa4% muna 2009 kusvika pa11% nhasi, zvichiratidza shanduko kuenda kukutenga kwakatarisana nemutengo. Metcash, inotengeswa seIGA, inopa musika we niche une mugove we7%, ichitarisa pabasa remunhu uye kutengesa zvinhu munharaunda.
Zvinodiwa neVatengi uye Maitiro Azvo
Kufarirwa uye Huwandu hwevanhuWoolworths haisi supermarket hombe chete asiwo yakakurumbira, ine 35% yevaAustralia vachiifarira nekuda kwezvekudya zvavo. Coles inotevera zvakanyanya, ichifarirwa ne35% yevanhu. Zvinofadza kuti Aldi neIGA zvinoratidza maitiro akasiyana evanhu; Aldi inofarirwa zvishoma nevarume (36%), nepo zvipo zveIGA zvakasiyana zvichikwezva 35% yevatengi vechirume. Woolworths inoenderana zvikuru neGen Z, ichitora 54% yezvavanofarira kutenga, zvichiratidza kuti kambani iyi ine kushambadzira kwakasimba uye mhando dzakasiyana dzezvigadzirwa dzinoenderana nevatengi vechidiki.
Maitiro Ekushandisa Mari
Kuongorora Mashandisirwo Emari YekudyaSekureva kweAustralian Bureau of Statistics (ABS), vanhu vekuAustralia vakashandisa mari inosvika mabhiriyoni gumi nemazana matanhatu emadhora ($10.6 bhiriyoni) muzvitoro zvikuru kusvika muna Kukadzi 2022, avhareji inosvika $485 pamunhu. Izvi zvakaratidza kudzikira kubva muna Kurume 2020, apo kutenga zvinhu zvine njodzi kwakabatana nedenda reSARS-CoV-2 kwakasundira mari kusvika mabhiriyoni gumi nerimwe nehafu emadhora ($11.9 bhiriyoni), kana $562 pamunhu. Ruzivo urwu haruratidzi chete kukanganisa kwezviitiko zvepasi rose pakutenga zvekudya asiwo kuchinjika kwezvitoro zvikuru mukugadzirisa matambudziko ekutengesa zvinhu.
Kuwedzera Kwemusika uye Kusavapo kweWalmart
Simba reKutengesa Pasi PoseKusiyana nezvaitarisirwa, Walmart, kambani hombe yekutengesa muAmerica, haina kambani muAustralia, zvichibvumira makambani makuru emuno akadai seWoolworths neColes kuti atore nzvimbo mumusika. Kusavapo uku mukana wekuti makambani emuno agadzirise mabasa avo kuti aenderane nezvinodiwa nevanhu vekuAustralia vasina kukwikwidzana zvakananga neWalmart.
Maonero Eramangwana uye Maitiro Epamhepo
Kukura uye Kuchinja kweDigitalChikamu chezvitoro zvikuru muAustralia chagadzirira kukura, zvichikonzerwa nemamiriro akanaka ebhizinesi uye kuwanda kwevashanyi vari kutsvaga zvigadzirwa zvakasiyana-siyana uye zvemhando yepamusoro. Nekuda kweizvi, zvitoro zvikuru hazvisi kungovandudza ruzivo rwemuzvitoro chete asi zviri kuwedzerawo kuwanikwa kwazvo mudhijitari. Kutenga zvekudya online kuri kukura, nemakambani agara achichinja kuita e-commerce kuti akwanise kugutsa zvinodiwa nevatengi zviri kuwedzera kuti zvive nyore.
Mhedziso:
Mukupedzisa, indasitiri yemasupamaketi ekuAustralia inomiririra musika wakasimba uye uri kuchinja unobudirira kugutsa vatengi vakasiyana-siyana. Nemakambani makuru akaita seWoolworths naColes ari kutonga, uye vatambi vatsva vakaita seAldi neIGA vachigadzira nzvimbo dzakasiyana, mamiriro acho ezvinhu ane makwikwi uye akapfuma nemikana. Kuchinja kuenda kutsika dzinochengetedza hupfumi uye kugamuchira shanduko yedhijitari kuri kuisa mwero mutsva mukati meindasitiriSezvo masupamaketi ekuAustralia achiramba achichinja-chinja zvichienderana nezvinodiwa nevanhu vari kuramba vachifunga nezvekuchengetedzwa kwezvakatipoteredza uye vane ruzivo rwetekinoroji, vari kugadzirira kubudirira kukuru mune ramangwana.
Kune avo vanotsvaga mhando, kusiyana-siyana, uye zviri nyore pakutenga kwavo, masupamaketi eAustralia anopa sarudzo dzepamusoro-soro dzisingawanzoenderana. Nekudyara mari kuri kuenderera mberi muzvivakwa zvemuviri uye zvedhijitari, vatengesi ava vanovimbisa kuti chikamu chemasupamaketi eAustralia chinoramba chiri pamberi pepasi rose.kutengesahunyanzvi hutsva.
Bata naUsTinokukoka kuti ugovane zvawakasangana nazvo uye zvaunofarira.supamaketiNdiwe waunofarira uye nei? Maonero ako anotibatsira kunzwisisa nekukushandira zviri nani. Siya mhinduro pazasi!
Ever Glory Fzvinhu,
Iri muXiamen neZhangzhou, China, imugadziri anoshamisa ane makore anopfuura gumi nemanomwe ehunyanzvi mukugadzira zvinhu zvakagadzirwa nemaoko,machira ekuratidza emhando yepamusoronemasherufu. Nzvimbo yese yekugadzira yekambani inodarika 64,000 square metres, ine huwandu hwemakontena anodarika 120 pamwedzi.kambaniinogara ichikoshesa vatengi vayo uye inonyanya kupa mhinduro dzakasiyana-siyana dzinoshanda, pamwe chete nemitengo inokwikwidzana uye sevhisi inokurumidza, izvo zvakawana kuvimba kwevatengi vazhinji pasi rese. Gore rega rega, kambani iri kuwedzera zvishoma nezvishoma uye inoramba yakazvipira kupa sevhisi inoshanda uye kugona kukuru kwekugadzira kune yayovatengi.
Zvigadzirwa zveEver Gloryyagara ichitungamira indasitiri iyi mukuvandudza zvinhu zvitsva, yakazvipira kuramba ichitsvaga zvinhu zvitsva, magadzirirwo, uyekugadziramatekinoroji ekupa vatengi mhinduro dzakasiyana uye dzinoshanda dzekuratidzira. Chikwata cheEGF chekutsvagisa nekugadzira chinoshingaira kukurudziratekinorojihutsva hunosangana nezvinodiwa zviri kuchinja zvevatengiuye inosanganisira matekinoroji matsva anochengetedza nguva mukugadzirwa kwezvigadzirwa uyekugadzira maitiro.
Chii chiri kuita?
Nguva yekutumira: Kubvumbi-11-2024