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Supermarket Giants yeAustralia: Trends, Innovations, uye Market Market
Australia, iri pachinhanho chechitanhatu pakukura kwenyika, yave chiedza chevane mukurumbirabrandsnekuda kwemamiriro ayo ebhizinesi akanaka uye huwandu hwemhando yepamusoro.Izvi ndizvo zvanyanya kuitika muchikamu chegirosari, uko mhando dziri kuwedzera zvakanyanya nekuda kwetarisiro yemisika yenyika.
MuAustralia, kukwikwidza pakati pemhando dzinozivikanwa munzvimbo dzakasiyana siyana kuri kuwedzera, zvichidzikamisa gaka remusika.Izvi zvine simba zvinosimudzira nharaunda umo chete zvemhando yepamusoro zvinhu uye masevhisi zvinokwana kune vatengi veAustralia, vanonakidzwa nemhando dzakasiyana dzesarudzo.Iyi yakawanda yesarudzo inopa simba vagari venzvimbo kuti vasarudze chete izvo zvinonyatsoenderana nezvavanofarira, zvichibatsira kune ari kusimukira ezvitoro negrocery zvikamu.
Kubva kuzvitoro zvikuru zveAustralia zvinopa ruzivo rwekutenga kune bhajeti-inoshamwaridzika misika yemuno, mhando inoramba isina kuchinjika, kuve nechokwadi chekuti zvese zvinodiwa zvegirosari zvinosangana nemhando yepamusoro.
Kunyangwe uchitsvaga masupamaketi epamusoro eAustralia kana kukosha kwakanyanya kwemari, chinyorwa ichi chinopa zvese zvakakosha zvinodiwa kuti ufambe nenzira dzakasiyana dzesupamarket muAustralia.
Iyo Landscape yeAustralia Supermarket muna 2023
Muna 2023, nzvimbo yesupermarket muAustralia inoratidza 2,186 zvitoro zvegirosari, zvichiratidza kudzikira kudiki kwe0.7% kubva pagore rapfuura.Kudzikisira uku kunoratidza kukwikwidzana kwemusika wekutengesa sezvo zvitoro zvichienderana nezvinoda kuitika zvevatengi.
Iyo Yakasarudzika Supermarket Zvakaitika Pazasi
Masupamaketi eAustralia anopa yakasarudzika yekutenga chiitiko, ichivaisa parutivi kubva kune avo epasirese.Iwo mafomati makuru ezvitoro akagadzirwa kuti aenderane kune zvese zvakakosha zvinotarisirwa mukutengesa, zvichipa rwendo rwakakwana rwekutenga pasi pedenga rimwe.
1. Kuvapo Kwenyika Yose:
Necheni dzakapararira nenyika yose, masupamaketi anowanikwa zvine hungwaru kuti ashumire nharaunda dzakasiyana.Izvi zvivako zvinoshandisa hunyanzvi hwepamusoro kuchengetedza zvinhu zvavo, zvichidzikamisa zviitiko zvekuba muzvitoro.
2. Sustainable Shopping Initiatives:
Mazhinji masupamaketi muAustralia apindura kunetsa kwezvakatipoteredza nekupa nzvimbo dzakatarwa kuti vatengi vasiye mamwe mabhegi ekutenga.Chirongwa ichi chinokurudzira vatengi kuti vashandise zvakare mabhegi uye voatora pakushanya kwavo kunotevera, vachiratidza kuzvipira mukugarisa.
3. Product Diversity:
Kusiyana kwetsika dzeAustralia kwaita kuti masupamaketi atengese zvakasiyana siyana zvezvigadzirwa.Izvi zvakonzera kukwikwidzwa kwakanyanya, zvichikurudzira vatengesi kuti vasiyane zvavanopa.Izvozvi zvakajairika kuwana mhando yezvigadzirwa kubva kumidziyo yemumba nemagetsi kusvika kune zvipfeko uye girosari pasi pedenga remba, zvichiratidza mwero mutsva wezvitoro zveAustralia.
4. Zvaunofarira munharaunda:
MaAustralia vanozivikanwa nekunaka kwavo kuravira uye kudiwa kwemhando.Izvi zvakonzera kusarudzwa kwechigadzirwa kunowanikwa muzvitoro zvikuru, kuve nechokwadi kuti huwandu hwemhando yepamusoro uye zvinhu zvinokwezva zviri kupihwa.
Kumbundikira Iyo Digital Zera muGrocery Shopping
Shanduko yakanangana nemhinduro dzedhijitari yave kunyanya kutaurwa nemasupamaketikushandisa mapuratifomu epamhepo kusvika kune vatengi vavo.Kufamba mumigwagwa yakabatikana kana kubata netraffic kunogona kunetsa kune vakawanda, kunova ndiko kunotanga kuitika magirosari epamhepo.MuAustralia, masupamaketi akaita seTesco neMorrisons, uye kunyange zvitoro zvine hunyanzvi seIceland, zvinopa mukana wekuendesa kumba.Iyi sevhisi inoenda kumabhizinesi epamhepo-chete egrocery, ayo akaveza niche pamusika.Kuvepo kwekutumira pamhepo, zvisinei, kunopesvedzerwa nenzvimbo yenzvimbo, nedzimwe nzvimbo dzine sarudzo dzakawanda kupfuura dzimwe.
Meal-Kit Services:Imwe nzira iri kusimukira muAustralia kufarirwa kwemakambani echikafu.Aya masevhisi anoendesa zvakafanogomerwa zvisanganiswa uye mabikirwo pamusuwo wako, zvichikutendera iwe kuti unakirwe nekudya kwakabikwa kumba nekuita kushoma.
Vepamusoro gumi Supermarkets muAustralia
1. Woolworths: Kutonga Musika Wekutengesa
Woolworths, yakavambwa muna 1924, yakashanduka kuita supermarket cheni yeAustralia ine inoraira 37% yemugove wemusika.Inoshanda zvitoro zve995 uye inoshandisa vanhu vanopfuura zviuru zana negumi neshanu, zvichiita kuti ive musimboti wehupfumi hweAustralia.Woolworths inokunda mukupa huwandu hwakawanda hwezvigadzirwa kubva pagirosari kusvika kune zvinonaka, zvinopa chikafu kune zvakasiyana siyana zvevatengi.Kuzvipira kwayo kune kugutsikana kwevatengi kunoonekwa kuburikidza nehurongwa hutsva hwakaita seBunch kirabhu, iyo inobvumira vatengi kuedza zvitsva.zvigadzirwauye kupa mhinduro, uye chirongwa chakasimba chemibairo chinosimudzira kuvimbika kwevatengi nekupa mapoinzi anogona kuregererwa pakutenga.Woolworths yaitawo nhanho huru mukugarisa, iine chinangwa chekudzikisa tsoka yayo yezvakatipoteredza kuburikidza nematanho akadai sekuderedza kushandiswa kwepurasitiki uye mashandisiro emagetsi.
2. Coles: Musanganiswa Wetsika uye Kukosha
Coles, yakavambwa muna 1914, inobata chikamu che28% chemusika uye inoshanda 833 zvitoro muAustralia yese.Iyo ine mukurumbira nekuda kweiyo kukosha-ye-mari ethos, iyo inosanganiswa mumitengo yayo uye maitiro echigadzirwa.Coles 'yakakura Flybuys chirongwa ndechimwe chemibairo yakazarazvirongwamunyika, ichipa vatengi mapoinzi anogona kuchinjana kuti adzorerwe uye zvibvumirano, nekudaro zvichikurudzira kuchengetwa kwevatengi uye kugutsikana.Coles zvakare akazvipira kubatanidzwa kwenharaunda uye kusimudzira, nekuedza kwakanangana nekudzikisa tsvina uye kusimudzira eco-hushamwari maitiro mukati mayo.mabasa.
3. Aldi: Redefining Affordability
Aldi yakagadziridza nzvimbo yechitoro cheAustralia kubva payakapinda muna 2001, parizvino yakabata 10% yemusika ine zvitoro zvinopfuura 570.Kusiyana nemasupamaketi echinyakare, bhizinesi reAldi modhi rinotarisa pakubudirira kwepamusoro uye mutengo wakaderera wepamusoro kupa mitengo yakaderera zvakanyanya.Iyo inonyanya kuchengetera yakavanzika-label zvinhu, kuderedza kutsamira pamaprimiyamu emhando uku uchisimbisa mhando.Maitiro aAldi akaunza paradigm itsva mukatiretail, achisimbisa kuti mitengo yakaderera haifaniri kukanganisa unhu, iyo yave ichinyanya kufadza panguva yekuderera kwehupfumi.
4. Drake Supermarkets: Innovating Customer Experience
Drake Supermarkets, kunyangwe ari madiki pachiyero ane anongopfuura 60 nzvimbo, ave amutungamirimune retail innovation muSouth Australia.Yakavambwa muna 1974, Drake akaunza akawanda ekutanga mumusika, senge muchitoro muto mutsva uye kombucha tap, uye gourmet deli sarudzo.Aya magadzirirwo haangosiyanise Drake kubva kune vakwikwidzi vayo asi zvakare anowedzera ruzivo rwekutenga nekupa kureruka uye kubata kweumbozha.Kuzvipira kwaDrake kune mutengi-centric hunyanzvi hunoenderera mberi nekufambisa kukura kwayo uye mukurumbira.
5. IGA: Championing The Independent Retailer
IGA inoshandisa network ye1,455 zvitoro zvakazvimirira, zvichiita kuti ive mutambi mukuru mumusika weAustralia.Iyi modhi inotsigira bhizimusi renzvimbo nekubvumira varidzi vezvitoro kuti vagadzirise zvavanopa kuti zvienderane nezvinodiwa nenharaunda.Zvitoro zveIGA zvinowanzova nzvimbo dzenharaunda, zvinoratidza zvido zvenzvimbo uye kukurudzira ruzivo rwekutenga pachako.Iyo IGA Mibayiro chirongwa chinoenderera mberi nekugadziridza ruzivo rwevatengi nezvibvumirano zvakanangwa uye kukwidziridzwa.Zvakare, iyo IGA inotarisisa pakutsvaga kwenzvimbo inotsigira vagadziri veAustralia uye inoderedza kuomarara kweketani.
6. Harris Farm Markets: The Fresh Food Specialist
Harris Farm Markets yakaveza niche mumusika wekutengesa weAustralia nehunyanzvi mune zvitsva, zvekurima-zvinobva papurazi, uye gourmet zvigadzirwa zvekudya muzvitoro zvaro makumi maviri nenomwe.Bhizinesi rinoitwa nemhuri kubva payakavambwa, Harris Farm haingori chitoro chikuru asi inzvimbo yevanoda chikafu vachitsvaga kunaka uye kutsva.Chirongwa chavo chekuvimbika, Shamwari yePurazi, chinosimudzira kubatikana kwevatengi nekupa zvibvumirano zvakasarudzika uye zvideredzwa, kunyanya pazvigadzirwa zvekutanga, zvinopa zvinodiwa nevatengi vanonzwisisa vanoisa pamberi pemhando yepamusoro pemutengo.
7. Foodland: The South Australian Staple
Yakavambwa muna 1871, Foodland yakakura kuita inzvimbo inodiwa muSouth Australia ine zvitoro zvinopfuura makumi mapfumbamwe.Iri bhizinesi remhuri rinozvikudza nekutsigira vatengesi venzvimbo uye kuchengetedza nharaunda yakabatana inonzwa muzvitoro zvayo.Foodland inozvisiyanisa nekuzvipira kune zvigadzirwa zvemuno, kazhinji ichipa chikuva chevagadziri venzvimbo kana maketani akakura asingaiti.Kutarisisa kwavo pabasa remunhu uye kubatanidzwa kwenharaunda, zvakasanganiswamakwikwimitengo, inovimbisa akavimbikamutengibase uye yakasarudzika chinzvimbo mumusika.
8. FoodWorks: The Community-Centric Network
Iine zvitoro zvinopfuura mazana manomwe munyika yese, FoodWorks inoshanda sebhiriji pakati pemaketani makuru ekushanda uye hukama hwepedyo hwechitoro.Bhizinesi ravo modhi inotsigira zvitoro zvemakambani uye zvakazvimirira, zvichipa chimiro chinochinjika chinoenderana nezvinodiwa munharaunda.Chirongwa cheSmart Reward paFoodWorks chakagadzirirwa kusimudzira sarudzo dzemararamiro ane hutano pakati pevatengi nekubatanidza mibairo pakutenga kunozadzisa mamwe maitiro ehutano.Iyi nzira itsva haisi kungokurudzira chetemutengikuvimbika asi zvakare inotsigira zvirongwa zvehutano munharaunda, zvichiita kuti FoodWorks ive munhu wepakati mukutengesa nharaunda-centric.
9. Hushamwari Grocer: The Customer-First Network
Friendly Grocer, yaimbozivikanwa seFour Square, inoshanda zvinopfuura 450 zvitoro muAustralia.Cheni iyi yakavaka mukurumbira wayo pamhando yepamusoro sevhisi uye nzira yevatengi-yekutanga, kuve nechokwadi chekuti chitoro chega chega chinochengeta mwero wepamusoro wekupa zvigadzirwa uye kudyidzana kwevatengi.Kwenguva dzose kukwidziridzwa uye zvibvumirano, zvakasimbiswa muHushamwari Grocer Catalogue, chengetedza vatengi kubatikana uye kupa yakawedzera kukosha, kusimbisa kuzvipira kweiyo mhando kune mhando uye sevhisi.Iyo Hushamwari Grocer inoramba iri yenzvimbo inodiwasupermarket, inozivikanwa nekubata kwayo wega uye kunzwa kwenharaunda.
10. Costco: Iyo Bulk-Buying Powerhouse
Costco yakakurumidza kuve mutambi mukuru mumusika wekutengesa weAustralia ine yakasarudzika nhengo-yakavakirwa warehouse kirabhu modhi.Kubva yakavhura chitoro chayo chekutanga muMelbourne muna 2009, Costco yawedzera kusvika kunzvimbo gumi nembiri munyika yose, ichipa zvigadzirwa zvakasiyana-siyana muhuwandu nemitengo yakaderedzwa zvakanyanya.Iyi modhi inonyanya kukwezva kumhuri dzinoziva bhajeti uye mabhizinesi ari kutsvaga hupfumi nekutenga muhuwandu hukuru.Mari yenhengo, nepo pakutanga ichionekwa sechipingamupinyi, inopa kuchengetedza kwenguva refu uye yakasarudzika yekuwana yemhando yepamusoro.zvigadzirwa, zvichiita kuti Costco ive sarudzo inotungamira yevatengi vanotyairwa.
Hofori dzeSupermarket dzeAustralia
Kugovana Kwemusika uye HutungamiriMunhandare yemakwikwi ezvitoro zvikuru zveAustralia, Woolworths inobata korona ine 37% yemugove wemusika, zvichiita kuti ive chitoro chikuru munyika.Kusiri kure kumashure kune Coles, ine yakakura 28% mugove, ichiita basa rakakosha mukugadzira maitiro ekutengesa uye zvinodiwa nevatengi.Aldi, inozivikanwa nehurongwa hwayo hwemitengo isingadhuri, yawedzera zvinokatyamadza tsoka kubva pa4% muna 2009 kusvika pa11% nhasi, zvichiratidza shanduko yekutenga kune kukosha.Metcash, kutengesa se IGA, inobata kumusika we niche ine 7% mugove, wakatarisana nebasa remunhu uye nharaunda-centric retailing.
Zvinodiwa neVatengi uye Maitiro
Kuzivikanwa uye Kuwanda kwevanhuWoolworths haisi hombe chete asiwo chitoro chikuru chine mukurumbira, ine 35% yevaAustralia vachiifarira kune zvavanoda zvegirosari.Coles anotevera zvakanyanya, anosarudzwa ne35% yehuwandu.Sezvineiwo, Aldi uye IGA inoratidza akasiyana maitiro ehuwandu;Aldi anofarirwa zvishoma nevarume (36%), nepo IGA yakasarudzika inopa ichikwezva makumi matatu neshanu muzana evatengi vechirume.Woolworths inorova imwe chord naGen Z, ichitora 54% yezvavanoda kutenga, zvichiratidza kushambadzira kwakasimba kweiyo brand uye kusiana kwechigadzirwa kunoenderana nevatengi vadiki.
Kushandisa Maitiro
Grocery Expenditure AnalysisSekureva kweAustralia Bureau of Statistics (ABS), maAustralia akashandisa mari inosvika mabhiriyoni gumi nemazana matanhatu emadhora muzvitoro zvikuru kubva muna Kukadzi 2022, avhareji yemadhora mazana mana nemakumi masere nemashanu pamunhu.Izvi zvakaratidza kudzikira kubva munaKurume 2020, apo kutenga kwekutya kune chekuita neSARS-CoV-2 kubuda kwakasundira kushandisa mari kusvika pamabhiriyoni gumi nerimwe nemazana mapfumbamwe emadhora, kana madhora mazana mashanu nemakumi matanhatu pamunhu.Idzi data rinoratidza kwete chete kukanganisa kwezviitiko zvepasi rose pakutenga grocery asiwo kuchinjika kwemaketani esupermarket mukugadzirisa matambudziko ekutengesa.
Kuwedzera Kwemusika uye Kusavapo kweWalmart
International Retail KufuriraKusiyana nezvimwe zvinotarisirwa, Walmart, hofori yekuAmerica yekutengesa, haina huvepo muAustralia, ichibvumira masimba enzvimbo seWoolworths neColes kutonga pamusika.Kusavapo uku inzira yemukana wemabhizinesi emuno, anogadzirisa masevhisi awo kune yakasarudzika yeAustralia demographic uye zvaanoda pasina kukwikwidza zvakananga kubva kuWalmart.
Ramangwana Outlook uye Online Trends
Kukura uye Digital ShandukoChikamu chesupamaketi muAustralia chagadzirira kuenderera mberi nekukura, zvichitungamirwa nemamiriro ebhizinesi akanaka uye kuwanda kwevashanyi vachitsvaga zvigadzirwa zvakasiyana uye zvemhando yepamusoro.Mukupindura, masupamaketi haasi kungovandudza zviitiko zvemuchitoro asi zvakare ari kuwedzera kuvepo kwavo kwedhijitari.Kutenga girosari pamhepo kuri kuwedzera, nemhando dzakasimbiswa dzinochinjika kune e-commerce kusangana nekuwedzera kuri kuita vatengi kuti zvive nyore.
Mhedziso:
Mukupedzisa, iyo indasitiri yesupamaketi yeAustralia inomiririra musika wakasimba uye uri kusimukira uyo unobudirira unobata kune vakasiyana vatengi.Nehofori dzakaita seWoolworths naColes vachitonga chiitiko, uye vatambi vane hunyanzvi vakaita saAldi neIGA vachiveza niches yakasarudzika, nzvimbo yacho inokwikwidza uye yakapfuma nemukana.Shanduko yakanangana nemaitiro akasimba uye kukumbundira kweshanduko yedhijitari iri kuseta mitsva mitsva mukati meindustry.Sezvo masupamaketi eAustralia achiramba achienderana nezvinodiwa zvevanowedzera kuziva eco-conscious uye tech-savvy huwandu, vakagadzirira kubudirira kukuru mune ramangwana.
Kune avo vanotsvaga mhando, kusiyana, uye nyore mukutenga kwavo ruzivo, masupamaketi eAustralia anopa mhando yepasi rose yesarudzo dzakaoma kuenderana.Nekudyara kuri kuramba kuchiitika mune zvese zvemuviri uye zvedhijitari zvivakwa, vatengesi ava vanovimbisa kuti chikamu chechitoro cheAustralia chinoramba chiri pamberi pepasi rose.retailinnovation.
Bata neUsTinokukoka iwe kuti ugovere zvaunosangana nazvo uye zvaunofarira.Zvipisupermarketwaunofarira uye nei?Maonero ako anotibatsira kunzwisisa nekukushandirai zvirinani.Siya mhinduro pazasi!
Ever Glory Fmifananidzo,
Inowanikwa muXiamen neZhangzhou, China, inyanzvi yekugadzira ine makore anopfuura 17 ehunyanzvi mukugadzira zvakagadzirirwa,emhando yepamusoro kuratidza racksuye masherufu.Iyo yakazara nzvimbo yekugadzira yekambani inodarika 64,000 square metres, ine mwedzi nemwedzi inopfuura 120 midziyo.Thekambaninguva dzose inokoshesa vatengi vayo uye inonyanya kupa mhinduro dzakasiyana-siyana dzinoshanda, pamwe nemitengo yemakwikwi uye sevhisi inokurumidza, iyo yakawana kuvimba kwevatengi vazhinji pasi rese.Negore rega rega rinopfuura, kambani iri kuwedzera zvishoma nezvishoma uye inoramba yakazvipira kuendesa sevhisi inoshanda uye yakakura kugadzirwa kwayovatengi.
Ever Glory Fixturesyakaramba ichitungamira indasitiri mune innovation, yakazvipira kuramba ichitsvaga zvazvino zvigadzirwa, magadzirirwo, uyekugadziramatekinoroji ekupa vatengi akasiyana uye anoshanda ekuratidzira mhinduro.EGF's research and development timu inosimudzirazvemichinainnovation yekuzadzisa zvinodiwa zvinoshanduka zvevatengiuye inosanganisa ichangoburwa matekinoroji mukugadzirwa kwechigadzirwa uyekugadzira maitiro.
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Nguva yekutumira: Kubvumbi-11-2024