Ready totangapane chako chinotevera chitoro chekuratidzira chirongwa?
Nhanganyaya:
Munzvimbo inogara ichishanduka yeretail, kunzwisisa psychology yevatengi kwakakosha pakugadzirisa kutengesa uye kusimudzira ruzivo rwekutenga.Kubva pakavambwa chitoro chekutanga chega-sevhisi muna 1916, masupamaketi akawedzera nzira dzakaoma dzekuronga uye.tsika kuratidza mhindurokupesvedzera zvakanyanya maitiro evatengi.Kuongorora kwakadzama uku kunoongorora maitiro epfungwa uye basa rinokosha recustomized retail fixturesmumasupamaketi emazuva ano, achipa maonero ehunyanzvi pamaitiro ekutengesa anobudirira.
Iyo Psychological Entry Point:
Basa reDecompression Zones Pakupinda, vatengi vanobva vaunzwa ku "decompression zone" - inzvimbo yakanyatsochengetedzwa yakagadzirirwa kuvashandura kubva kunze kwenyika kuenda kune yekutenga pfungwa.Pano,custom retail displaysvanoshandiswa zvine hungwaru kuratidza zvinhu zvinoshambadzirwa padanho remeso, zvichikurudzira maonero ekuchengetedza mari nekukurumidza.Aya magadzirirwo akagadzirwa kwete chete kuti akwezve kutarisa asiwo kuve anogashira mupfungwa, achirerutsa zvinyoro vatengi muchiitiko chekutenga.
Strategic Chigadzirwa Kuiswa uye Tsika Kuratidzwa
Kuiswa kwakarongeka kwemichero nemiriwo pamusuwo wechitoro kunoshanda zvinangwa zvakawanda.Inodzivirira izvi zvinhu zvakapfava kubva pakupwanywa gare gare murwendo rwekutenga uye inoisa yakanaka, ine hutano-inoziva toni kubva pakutanga.Vagadziri vezvitoro zvinoratidzirainyanzvi mukugadzira zvigadziriso zvebespoke zvinoratidzira kutsva uye kunaka kwechigadzirwa chine mwenje wakasarudzika uye marongero anokwevera maziso evatengi uye anokurudzira kutengesa.
Sensory Marketing: Kusunga Zvinonhuhwirira uye Zvinoonekwa Cues
Kubudirira kunzwa kushambadziraZvinopfuura zvinokurudzira zvinoonekwa, zvichisanganisa zvinonhuhwirira uye zvinonzwika zvinogona kukanganisa zvakanyanya maitiro evatengi.Semuyenzaniso, hwema hwechingwa chichangobva kubikwa, chakanyudzwa zvine hungwaru nepamusuwo, chinogona kumutsa chishuwo uye kutungamira mukuwedzera kwekutenga kwechimbichimbi.Customizedmidziyo yekunhuhwirira uye zvinotaridzika zvinoyevedza zvekubika zvinoratidzira zvinoshanda pamwe chete kuti zviwedzere kukwezva kwekunzwa, zvichitungamira sarudzo dzevatengi zvine hungwaru.
Navigational Design uye Lighting Strategies
Masupermarket akaiswa zvine hungwaru kutungamira rwendo rwemutengi ane nzira dzekufamba dzakaiswa mukatitsika pasi tilinguye Strategic lighting.Mataira madiki anogona kushandiswa kudzikisira kukurumidza kutenga, nepo mwenje wakagadzirirwa unosimudzira kukwezva kwezvigadzirwa.Zviedza zvitsvuku nebhuruu zvinonyanya kushandiswa muzvikamu zvenyama uye zvegungwa, zvichiteerana, kuita kuti zvinhu izvi zvionekwe sezvitsva uye zvinokwezva.Vagadziri vezvitoro zvinoratidzirabatsira nekugadzira modular shelving uye zvigadziriso zvemwenje zvinogona kuchinjirwa kune zvinodiwa zvekusimudzira uye kugadzirisa kwemwaka.
Custom Shopping Carts uye Checkout Nzvimbo
Zvikuru custom-yakagadzirwangoro dzekutengesa dzinoshandiswa kukurudzira vatengesi kuti vatenge zvakawanda, vachisimudzira mhedzisiro yepfungwa yekuzadza ngoro kuti iwedzere kutengesa.Nzvimbo yekubhadhara inoshandawo sechinhu chakakosha pakutenga kwekukurumidza;pano,custom displaysvakamisikidzwa zvine hungwaru kuti vawedzere kutenga kweminiti yekupedzisira.
Kushandisa Kuvimbika:
Kushambadzira Kunotyairwa Nedhata neMakadhi Enhengo Makadhi enhengo akakosha pakuunganidza data revatengi, rinoshandiswa nemasupamaketi kumishandirapamwe yekushambadzira.Iyi data inobatsira zvitoro kuti zvinzwisise tsika dzevatengi, kugadzirisa hesita, uye kukwenenzvera marongero ezvitoro.Custom retail fixturestambawo basa rakakosha pano, paine zviratidziro zvine hunyanzvi munzvimbo dzekubhadhara zvinokurudzira kusaina uye zvakakosha zvinopihwa zvine chekuita nekushandiswa kwekadhi.
Mhedziso: Mastering Retail neConsumer Psychology uyeCustom Fixtures
Masupermarket anobatanidza advanced mutengi psychology necustom retail display mhindurokugadzira nharaunda dzinowedzera kushandisa kwevatengi uye kuwedzera ruzivo rwekutenga.Iko kubatanidzwa kwehunyanzvi hwekuiswa kwechigadzirwa, kushambadzira kwekunzwa, uye maturusi ekutenga ega anoratidza kuomarara kwenzira dzekutengesa dzakagadzirirwa kuzadzisa zvinodiwa nevatengi, zvichiratidza kupindirana kwakadzama kwemaitiro aya mumucheka wemazuva ano wekutengesa.
Ever Glory Fmifananidzo,
Inowanikwa muXiamen neZhangzhou, China, inyanzvi yekugadzira ine makore anopfuura 17 ehunyanzvi mukugadzira zvakagadzirirwa,emhando yepamusoro kuratidza racksuye masherufu.Iyo yakazara nzvimbo yekugadzira yekambani inodarika 64,000 square metres, ine mwedzi nemwedzi inopfuura 120 midziyo.Thekambaninguva dzose inokoshesa vatengi vayo uye inonyanya kupa mhinduro dzakasiyana-siyana dzinoshanda, pamwe nemitengo yemakwikwi uye sevhisi inokurumidza, iyo yakawana kuvimba kwevatengi vazhinji pasi rese.Negore rega rega rinopfuura, kambani iri kuwedzera zvishoma nezvishoma uye inoramba yakazvipira kuendesa sevhisi inoshanda uye yakakura kugadzirwa kwayovatengi.
Ever Glory Fixturesyakaramba ichitungamira indasitiri mune innovation, yakazvipira kuramba ichitsvaga zvazvino zvigadzirwa, magadzirirwo, uyekugadziramatekinoroji ekupa vatengi akasiyana uye anoshanda ekuratidzira mhinduro.EGF's research and development timu inosimudzirazvemichinainnovation yekuzadzisa zvinodiwa zvinoshanduka zvevatengiuye inosanganisa ichangoburwa matekinoroji mukugadzirwa kwechigadzirwa uyekugadzira maitiro.
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Nguva yekutumira: Kubvumbi-12-2024